The Automatic Customer: turning monitoring into a subscription A book about subscription businesses that settled one very concrete decision: which part of what I do can be billed monthly without being a retainer of hours in disguise. Pricing Strategy 16 sept 2026 Books
Value-Based Fees: why I stopped quoting by the hour The hardest one to accept. Billing hours rewards the slow and punishes the experienced; billing for the result forces you to ask what the result is worth before naming a number. Pricing 16 sept 2026 Books
$100M Offers: the guarantee on my services came from this book A book about building an offer that is hard to turn down. It left me two written guarantees, a bonus instead of a discount, and the habit of stating how much effort the client has to put in. Pricing Selling 16 sept 2026 Books
The Intelligent Investor: margin of safety, applied to estimating A long, uneven book from which nearly everyone quotes two chapters. Those two changed how I present an estimate of work. Pricing Strategy 13 ene 2026 Books