Ultimate Guide to Google Ads: I built the campaign with the book open Five dollars a day, Google Search only, thirteen keywords and no broad match. Every one of those choices came from the book, and several of them go against what the platform itself suggests. Advertising 15 sept 2026
Traction: nineteen channels and the habit of considering two Its contribution is a method for not falling in love with the first channel that comes to mind. The per-channel chapters are shallow; the framework on top is what earns its keep, and it earns quite a lot. Advertising Strategy 2 sept 2026
They Ask, You Answer: publishing the price is the part nobody wants to do The thesis fits in one line: answer on your site the questions people ask you on the phone, especially the awkward ones. The list of five topics is good; the rest is the same story told many times. Advertising Selling 27 ago 2026
Show Your Work!: showing the process when the result does not exist yet Ten short chapters about sharing work while you are doing it. It reads in an hour, holds two good ideas and one that almost everyone skips, which is the one I needed. Advertising Craft 24 jul 2026
Product-Led SEO: ranking first is not the same as selling A search book written against the content factory. Its claim is that search is answered with product, not with articles, and that traffic with no demand behind it is worth nothing. Advertising Strategy 13 jun 2026
Breakthrough Advertising: two chapters that earn their keep and a cult that does not Sold as advertising scripture and priced like a course. What it genuinely contributes is two ideas, and both change how a service page gets written. Advertising Selling 9 nov 2025